Internet marketing
Tamina Therme increases sales of gift certificates due to Facebook App by TAC
After two months of working at the Grand Resort Bad Ragaz, Tamina Therme presents a positive summary of the Facebook Booking App of the Austrian software vendor TAC. An amortization of the investment costs was achieved by using Facebook as an additional sales channel.
Trends in Hospitality 2013
To enhance guest satisfaction many of the top hotel chains are moving away from traditional front desks and making their internal applications available on mobile devices. With self-service options ranging from virtual check-ins through kiosks, cell phones or tablets to mobile applications that allow employees to check guests in from anywhere in the hotel, the front desk may soon vanish from hotel lobbies completely. We asked Mukund Mohand firstly how check-in procedures are changing over time...
The rise of meta-search the fall of regular search
This doesn’t mean that generic search is dead, but it’s being used differently.
Happy Birthday eRevMax – RateTiger!
The company has specialised in revenue and distribution solutions for the hospitality industry for a decade, having launched one of the very first electronic, online and hotel website room rate shopping services in early 2002.
Louvre Hotels Group Enters Into A Strategic Partnership With ReviewPro To Optimise Its Social Media Reputation
ReviewPro will help the Louvre Hotels Group use reviews and social media mentions to better understand the 55,000 customers served daily across more than 1,100 properties. Insights can be turned into action with semantic analysis, automated reputation reporting, and workflow functionality.
Thursday, April 28th
The University day was organized in collaboration with the Ecole Hôtelière de Lausanne and Lausanne Hospitality Consulting with Professors Hilary Murphy and Remi Chadel.
Mobile for Retail - The Future ? Shopping with a Mobile Coupon
Imagine commuting home and pre ordering and paying for your Indian take-away via the mobile. Walk in pick up or deliver at a set time, no credit cards and certainly no cash. Simply a text confirms your order and approved payment credentials. Payment is made via a mobile coupon and the charge appears on your mobile bill.
The “Hands-On Approach” – Our Key to Success
With around 70 hotels under management or in the pipeline, the Rotana Group, based in the UAE, is currently the biggest in the region, and is expanding rapidly. Cleverdis Editor in Chief Richard Barnes met with Samir Abi Frem, Corporate Vice-President of Information Technology for the group.
Room Mate Hotels Turn Rates Upside-Down
The Spanish-based international hotel chain, Room Mate Hotels offers a different concept; the chain positions itself as a design and innovation hotel group characterised by customising all guest services. The strategy is to implement a “reverse revenue” model - from bottom (best deals) to the top (high rates).
Room Mate Grace has taken the bold step to never drop rates, this has been approached by utilising distribution technologies (RTSuite by RateTiger) to speed up the process of updating rates.
2-Way PMS / Web Booking Integration
Major issues in the world of booking today include rate parity and booking optimisation. The news that FastBooking’s reservation software is to have 2-way integration with Myfidelio.net by MICROS-Fidelio is a great step forward in helping hoteliers in this regard. The integration will allow hoteliers to transmit bookings from their website to virtually all versions of Micros PMS (All versions of Opera and versions 6, 7 and 8 of Fidelio) and to update prices and allotments on the site directly from the PMS.
