While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social media and the mobile Web, mobile-obsessed consumers and customer review enthusiasts, and significant revenue leakage from hotels to OTAs in the form of abnormally high merchant commissions.
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in a state of confusion. Should hoteliers be proactive by raising their marketing budgets, or is it safer to be reactive and wait to see what will happen with the economy over the next few months?
With around 70 hotels under management or in the pipeline, the Rotana Group, based in the UAE, is currently the biggest in the region, and is expanding rapidly. Cleverdis Editor in Chief Richard Barnes met with Samir Abi Frem, Corporate Vice-President of Information Technology for the group.
What's so special about bookatonce? As a web-based software solution, this innovative hotel management solution requires no additional hardware. There's no installation, nothing to set up. All you need to work with bookatonce is access to the Internet. The basic version of this modular application will be available free of charge. The essential functions included in this version can be supplemented by adding further functional packages according to requirements.
We sat down with Peter Pfohl, Vice President of PMS operations at the Mövenpick for his take on the future for his hotel and what direction the Mövenpick is looking at for online marketing.
The world-renowned Landmark hotel in London signed a new contract with web optimisation specialist Fastbooking in November 2008. For this, they went through a very vigorous selection process. We asked Sally Beck, Director of Marketing at the Landmark, to explain what was involved…
Accor Hospitality has revamped its events website to facilitate usage for conference organisers. We spoke with Vincent Roux, VP Sales, Meetings & Incentives of the Accor Group on the new features.
Interview - Romain Roulleau
Deputy Senior Vice President - Direct Sales
The Accor group has a new shop front in the form of its highly developed new web platform, not only covering hotels and regions, but also adapted to the areas in which potential customers are based. Cleverdis asked Accor’s Deputy Senior Vice-President of Direct Sales, Romain Roulleau to tell us more about the project.
In 2009, the hotel website has become the first, main, only and in many cases last point of contact with past, current and potential guests. Therefore developing a robust e-CRM strategy to develop customer loyalty via the hotel website is of paramount importance to hoteliers today. We asked Max Starkov, Chief eBusiness Strategist, Hospitality eBusiness Strategies, to review the main aspects of e-CRM in hospitality, and assess latest trends and research study results.
While all hotels use the Internet as a booking vector today, it is those who use it WELL as a marketing tool in these turbulent times that are able not only to keep reservations at similar levels to last year, but indeed to increase bookings and profitability... some with an increase of 150% year on year in web bookings! This is because more and more people are using the Internet to find the best deal.