Developing In-House TV

The French-based company Idylle Production has been working over the past years on developing solutions for hotels, creating specific screen content which can be easily updated, with inner frames and specific audio content to go with the playlist decided by the hotel. This system can not only be extremely interesting in hotel lobbies, but thanks to new in-room delivery systems, can also create a very useful in-house TV channel (including sound) which can have information updated daily or even hourly. According to Idylle Production General Director Marcus Lubken, “The company has developed a very adaptable and flexible system, which allows the client to have a programming that completely fits with their frequentation according to the days of the week. The fact that the advertisements change everyday and are adapted to the type of clientele shows the real possibilities of this media.” 

“We can create, programme, and provide content (video, clip, report, emotional)... Through its own channel, a hotel can also communicate via the screens in the bedrooms on all the services and derived products it has to offer. It can inform the client at the swimming pool or the lounge bar that is situated downstairs, for example… Hotels are not aware of the fact that today we can provide them with this service at a truly affordable price.”

Idylle also differentiates its offering through a fully personalised service. Mr. Lubken reiterates: “We don't develop our products in the same way as our competitors, and we don't sell in the same way. When I personally go on site with a client, whether it is a casino or Leroy Merlin, I spend at least three hours there. I discuss the product, and then we go and see what the client experiences every day. They tell us about their clientele and their habits. Also Home Video System is a turnkey solution, so the customers have to do nothing except to tell us the contents they want and at which time they want to see it on the screen. Then we do the rest, from writing the text to producing the publicity, finding the content, etc.

This means the customer focuses on his/her clientele and does not have to worry about their private TV Channel!"