India’s Hoteliers Offered a “Greater Chance to Differentiate”

Roger Taylor, CEO of Quadriga explains, “The influx of tourists to India highlights the importance of the region to our global account customers and we are delighted to be working with MSR, with their invaluable local knowledge and experience.  We are also delighted to be able to announce the first Sensiq installation in India, at The Park, Visakhapatnam. This is an important step for Quadriga as we expand our global footprint into Asia, following our recent entry into the Americas.”

Overlooking the Bay of Bengal, The Park, Visakhapatnam, is a 5-star luxury hotel in Visakhapatnam, sprawling over 6 acres of a spectacular private beachfront. Described as “the ultimate environment that will satiate your inner sanctuary”, this boutique style hotel is a romantic haven of peace; an environment that encourages exploration and inner freedom and makes it one of the best leisure hotels in Vizag; part of The Park Hotels by Apeejay Surrendra Group. In order to complete the “total luxury offering”, MSR installed Sensiq in the hotel’s 66 luxury rooms, offering guests a breath-taking choice of entertainment and information content as well as both wired and wireless access to the Internet. Via Sensiq, the hotel is able to provide information about the resort and the local area, its loyalty scheme, ‘Preferred at the Park’ and the latest hotel promotions and incentives. These promotional capabilities enable the hotel to develop new revenue opportunities in line with its business objectives and the customised user interface ensures that the hotel can promote its exclusive brand directly to guests in their room via the TV.

According to Ajit Sigh Garcha, Executive Manager of The Park, Visakhapatnam, “The vast selection of HD quality movies, TV channels and world radio stations, available in a wide range of languages, makes it a delight for our leisure guests. The availability of wired and wireless internet access and the most attractive Internet on TV options makes Sensiq a worthy solution for our corporate guests.”

MSR has already been working with Quadriga to develop its Genesis and Sensiq technology, however this more new distributor agreement will provide a solid platform for Quadriga to launch its flagship guest communications solution, Sensiq into the Indian market. This will be followed by additional products including its SmoovieTV platform and a range of new Internet services.  

According to Kallol Ghosh, director of hospitality services at MSR, “By further developing our relationship with Quadriga, we can now offer the Indian hospitality market a greater range of IT and technology solutions that will enable our customers to differentiate their offer, to enhance guest satisfaction and to develop new potential revenue streams. Quadriga’s Sensiq provides our hotel customers with a real opportunity to differentiate, to deliver an enriched guest experience and to open up new commercial opportunities.”

*Reference : World Travel Organisation  

** Reference : World Travel & Tourism Council