Publication Marketing Collaboration Announced
Publication Marketing Collaboration AnnouncedEcôle hôtelière de Lausanne EHLITE Magazine project partners with Cleverdis
EHLITE Magazine, the official magazine of the Ecôle hotelière de Lausanne, the world’s most prestigious hotel school, is to be marketed under the umbrella of Cleverdis publications.
The magazine brings important industry news and information primarily to former students (alumni), many of whom are among the elite of the worldwide hotel industry today. To this end, the magazine is the only European link between academics, the research world and the international hospitality industry. Thanks to EHLITE, hoteliers around the world are able to gain access to exceptional data and intelligence that otherwise would have been out of their reach. It shines light on how research findings can be applied, as well as giving insights into creative ways of using technology.
In announcing the partnership, Cleverdis President Gerard Lefebvre said, “We feel this partnership has great synergy. We have developed a close working relationship with INTEHL (the Institute of Innovation and Entrepreneurship of the Ecôle hôtelière de Lausanne) over the past few years, and the idea of combining our strengths in the field of publishing seemed like a great idea!”
Dr Ray Iunius, Director, INTEHL, Institute of Innovation and Entrepreneurship at EHL, said, “Our organisations can only benefit from this strong new collaboration. Cleverdis’ publishing vocation, along with the fact that their mission melds handsomely with ours, makes this a great partnership.” Medias :
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